Built for the Reality of Indian Distribution
RetailSutra is not a generic billing tool adapted for distribution. It was purpose-built for the specific workflows, compliance requirements, and market realities of FMCG, food, and retail distributors in India.
Which Describes Your Business?
Tame the Complexity of FMCG Distribution
Hundreds of SKUs, dozens of schemes, field salesmen who can't be tracked, and retailers calling at midnight for orders. RetailSutra brings order to this chaos.
- Salesmen take orders on WhatsApp or paper — data gets lost
- Schemes are applied inconsistently or not at all
- No visibility into what stock is in the godown until physical count
- Retailers call, text, and show up to check their outstanding
- GST reports compiled manually at month-end — error-prone
- Owner can't tell which routes or salesmen are performing
- All orders captured in the salesman app — no data loss, GPS-tagged
- Schemes auto-applied at billing from a central scheme master
- Live stock ledger updates on every sale, purchase, and return
- Retailers check their own outstanding by sending OUTSTANDING on WhatsApp
- GSTR-1 and GSTR-3B auto-generated — one-click portal upload
- Owner dashboard shows route-wise and salesman-wise performance daily
Every Salesman Visit Tracked & Productive
- Weekly beat plans assigned per salesman per route
- Retailer visit marked with GPS location and timestamp
- Check-in / check-out per shop with productive call tagging
- Route-wise performance: visits completed vs. planned
- Manager can see real-time field location of all salesmen
| Salesman | Route | Visits | Orders ₹ | Achievement |
|---|---|---|---|---|
| Rohit Kumar | Kothrud | 18/20 | ₹1.8L |
90%
|
| Priya Pawar | Hadapsar | 22/22 | ₹2.4L |
100%
|
| Suresh More | Pune Camp | 15/20 | ₹1.1L |
55%
|
| Ajay Shinde | Wakad | 19/20 | ₹2.1L |
95%
|
Never Let Expiry Catch You Off Guard
Food distribution comes with unique risks — expiry dates, batch contamination, and near-expiry stock that becomes a liability. RetailSutra tracks every batch from purchase to delivery.
- Expiry dates tracked manually on spreadsheets or not at all
- Near-expiry stock sits in the godown until it's too late
- Batch recalls require physical inventory count — days of work
- Damaged stock is written off without proper documentation
- No visibility into which batches went to which retailers
- Every purchase entry linked to batch number and expiry date
- Automated expiry alerts at 30, 60, and 90 days per SKU per batch
- Near-expiry clearance alert sent to sales team for priority push
- Batch trace: find every retailer who received a specific batch in seconds
- Damaged stock register with photo evidence and write-off entry
| Day | Area | Visits Planned | Priority SKUs |
|---|---|---|---|
| Monday | Hadapsar Main | 12 shops | Pepsi 250ml, Lay's |
| Tuesday | Magarpatta City | 8 shops | Dairy, Biscuits |
| Wednesday | Manjari | 15 shops | Near-expiry clearance |
| Thursday | Phursungi | 10 shops | Coke 2L, Sprite |
| Friday | Hadapsar East | 11 shops | Snacks, Beverages |
Full Traceability From Inward to Delivery
- Batch number and expiry date captured at every purchase inward
- Stock issued from oldest batch first (FIFO logic built-in)
- Expiry alerts by SMS / WhatsApp to godown manager and sales team
- Auto-flag near-expiry SKUs to beat plan for priority clearance
- Batch-to-retailer trace for any product recall in seconds
- Damaged stock register: photo, write-off amount, vendor claim
Fast Counter Billing. Smart Credit Control.
Retail wholesalers handle walk-in customers, phone orders, and a wide product portfolio — all while managing outstanding credit across hundreds of shops. RetailSutra keeps billing fast and credit tight.
- Counter billing is slow — manual rate lookups and scheme calculations
- Credit limits are given informally and rarely enforced
- Collecting payments from overdue retailers requires repeated calls
- No single view of which retailers owe what across the team
- GST invoice formatting is inconsistent and error-prone
- Barcode scanner billing — full invoice in under 60 seconds
- Credit limit enforced at billing: block or warn based on outstanding
- WhatsApp auto-reminders handle 3-day and overdue payment follow-up
- Credit aging dashboard: 0–30 / 30–60 / 60–90 / 90+ day buckets
- GST invoice with correct IGST/CGST/SGST split — auto, always
Control Credit Before It Controls You
- Credit limit (₹) and credit days set per retailer in master
- Billing screen shows outstanding balance and overdue status in real-time
- Manager-level approval required to override credit block
- PDC tracker: post-dated cheques with due-date alerts
- Collection vs. sales reconciliation report daily
- WhatsApp automated reminders: 3 days before due, 1, 3, 7 days overdue
- Retailers can send OUTSTANDING on WhatsApp to see their own balance
One Platform for Multiple Principals
Managing multiple company principals means separate targets, separate schemes, separate salesman assignments, and separate reporting. RetailSutra handles all of it under one roof.
- Each principal's data maintained in separate spreadsheets or registers
- Scheme calculations differ by company — easy to mix up
- Monthly principal-wise reports compiled by hand — days of work
- Salesman targets per principal tracked informally
- No combined view of total business health across all principals
- Products tagged by brand/principal — filtered views at any time
- Schemes configured per brand with auto-apply at billing
- One-click principal-wise sales, purchase, and margin reports
- Salesman targets set per principal per month with achievement tracking
- Consolidated owner dashboard + brand drill-down in one view
How RetailSutra Compares
How RetailSutra stacks up against the tools Indian distributors currently use — Vyapar, Busy, and Tally Prime.
| Feature | RetailSutra | Vyapar | Busy | Tally Prime |
|---|---|---|---|---|
| FMCG-specific workflows | ✅ Built-in | ❌ No | ⚠️ Partial | ❌ No |
| WhatsApp order automation | ✅ Built-in | ❌ No | ❌ No | ❌ No |
| Field salesman mobile app | ✅ Full-featured | ⚠️ Basic | ❌ No | ❌ No |
| Delivery app with OTP confirm | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Beat planning + GPS tracking | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Expiry + batch tracking | ✅ Full | ⚠️ Partial | ⚠️ Partial | ❌ No |
| GST + E-Invoice + E-Way Bill | ✅ Integrated | ⚠️ E-Invoice only | ✅ Full | ✅ Full |
| Retailer credit scoring | ✅ Planned | ❌ No | ❌ No | ❌ No |
| AI order suggestions | ✅ Planned | ❌ No | ❌ No | ❌ No |
| Tally XML export | ✅ Full export | ❌ No | ✅ Yes | ✅ Native |
Results Distributors Can Expect
Representative outcomes from RetailSutra deployments across the Indian distribution ecosystem.
From Decision to Live in Days
RetailSutra is designed for fast deployment — masters import, team onboarding, and first invoice within the first week.
🔒 Your Data, Secure
AES-256 encryption at rest, TLS 1.3 in transit. Data hosted on AWS India region. DPDP Act 2023 compliant. Daily automated backups with 90-day retention.
⚡ Fast Onboarding
Bulk import for product master, retailer master, and opening balances. Salesman apps configured in hours. WhatsApp Business API provisioned within days.
🔗 Integration-Ready
Tally XML export on day one. NIC API for E-Invoice and E-Way Bill. WhatsApp Business API via verified provider. All compliance integrations pre-built.
Ready to See RetailSutra in Action?
Talk to our team about your distribution operation and how RetailSutra fits.
Get in Touch