From Godown to Retailer. Fully Digital.
A purpose-built distribution platform for Indian FMCG, food, and retail distributors — combining desktop operations, a GPS-tracked field app, and WhatsApp order automation in a single system.
The Right Fit for Your Business
RetailSutra is designed for the Indian distribution ecosystem — regional and local distributors running crore-turnover businesses on paper, phone calls, and WhatsApp groups.
Three Layers, One Connected System
Every layer serves a distinct audience. All three sync via a central cloud backend in real-time, with offline fallback on the mobile app.
- Master management — Products, Retailers, Vendors
- Full financial accounting & ledgers
- GST compliance (GSTR-1, GSTR-3B)
- Stock control & godown management
- Credit limit & aging management
- Advanced analytics & KPI dashboard
- Tally XML export
- E-Invoice & E-Way Bill generation
- Salesman app — route-wise order taking
- Delivery app — OTP dispatch & collection
- GPS tracking & beat check-in
- Offline mode with auto-sync on reconnect
- Retailer profile & outstanding at a glance
- Scheme display with visual banners
- Digital signature capture on order
- Photo proof for dispute resolution
- Auto order booking by keyword (ORDER)
- Ledger & account statement sharing
- Scheme notifications broadcast
- Payment reminders — 3-day & overdue
- Invoice PDF auto-delivery
- Monthly statements on 1st of each month
- OTP delivery confirmation
- Personalised retailer interaction
Real-Time Stock Intelligence
Know exactly what's in your godown — by SKU, by batch, by expiry date. Automated alerts prevent losses before they happen.
- Live stock ledger per SKU with unit conversion (box / strip / piece)
- Batch-wise stock tracking with expiry alerts at 30, 60, and 90 days
- Dead stock alert for items sitting beyond 90 days
- Auto reorder suggestions based on movement analysis
- Godown-to-godown transfer with audit trail
- Van loading stock tracking for delivery runs
- Margin per product report with scheme profitability
Orders by Text. No App Needed.
Retailers already use WhatsApp every day. RetailSutra plugs directly into that behaviour — zero training, zero friction, instant adoption.
- Retailers place orders, check statements, and view schemes via simple keyword commands
- System sends automated order confirmations, invoice PDFs, and delivery updates
- Payment reminders sent 3 days before due date and on every overdue day
- New scheme broadcast to all eligible retailers in one click
- Monthly statements auto-sent on the 1st of every month
Accounts That Stay GST-Ready
Complete double-entry accounting built for Indian distributors — from daily cash entries to GSTR-1 filing and E-Way Bill generation.
- Cash book, bank book, retailer & vendor ledgers
- GSTR-1 (B2B, B2C, CDNR, HSN summary) in government format
- GSTR-3B monthly tax payable with ITC calculation
- E-Invoicing via NIC API with QR code — for turnover >₹5 Cr
- E-Way Bill auto-generated for goods movement >₹50,000
- Tally XML export compatible with Tally Prime
- PDC tracker with due-date alerts, credit aging buckets
| KPI Report | Value | Trend |
|---|---|---|
| Top SKU — Pepsi 250ml | 142 cases | ↑ 18% |
| Salesman — Rohit Kumar | ₹1.8L / ₹2L target | ⚠ 90% |
| Overdue Retailers | 7 accounts | ↑ 2 new |
| Near-Expiry Stock | 3 SKUs | ⚠ 30 days |
Every Role Gets the Right View
Six roles with purpose-built interfaces — from the owner's P&L view to the delivery staff's OTP confirmation screen.
The White Space No Other Platform Fills
No existing Indian distribution software combines FMCG-specific workflows, WhatsApp automation, and GPS-tracked field operations in one platform.
🇮🇳 Built for Indian GST
GSTR-1, GSTR-3B, E-Invoicing, and E-Way Bill — all integrated. Not bolted on. Handles IGST/CGST/SGST splits automatically based on buyer state.
📲 Zero-Friction WhatsApp
Retailers order, check statements, and confirm deliveries via WhatsApp. No app download, no training required — they use a number they already have saved.
📱 True Offline Mobile
The salesman app works fully offline in no-signal areas and syncs automatically on reconnect — critical for field work in semi-urban and rural routes.
📦 FMCG-Specific Workflows
Batch tracking, expiry alerts, scheme profitability, van loading, and near-expiry clearance — built for the realities of FMCG and food distribution, not generic billing.
🔒 Data Security
AES-256 encryption at rest, TLS 1.3 in transit. IMEI-bound mobile app with remote wipe. DPDP Act 2023 compliant with data on AWS India region.
📤 Tally Compatible
One-click Tally XML export compatible with Tally Prime. Accountants can continue using Tally for final books while operations run on RetailSutra.
Ready to Digitise Your Distribution?
See how RetailSutra fits your operation — talk to our team.
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